How to Find Out if Your Copywriter is Worth Top-Dollar
If you want to use the internet to generate an income, you'll need a site. That web site has to be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to write the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some copywriters are insanely incredibly talented. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here are tips on how you can figure the difference.
Does the copywriter have a website of his or her own? Any copywriter that wouldl ike to write web copy needs to have a site that houses their bio, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with your site? Pay attention to the copy used on this site as well. If you discover lots of mistakes, this is a terrible sign.
How well do you respond to the copy on the that site copywriter's website? This goes beyond the simple discovering of grammar mistakes. Does the website copy induce an emotional response as you go over it? Are you feeling warmly toward the copywriter? Does it make you want to go on reading and learn more about the writer? Does it make you feel like you want to hire that copywriter right away? Does website copy make you want to run for the hills? Does the copy push you to be angry? All of these are important reactions and you have to take note of them.
Look into the writer's's background a bit. Look for reviews for the copywriter on third-party web sites and online forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve attention. You have to also request the writer to give you one or two references. See more info to it that you follow up and actually get ahold of those references and obtain an honest opinion from them.
Make sure you spend some time going through the samples furnished by the writer. Try asking the writer to send you a few more samples that aren't already provided on the website. This is especially vital if the copywriter says he or she is an expert in a specific field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
There are many different ways to find out if a copywriter is worth hiring. It's important to do your research and look beyond the writer as a person and find out what you can about his or my blog her reputation and character.